Press Reset, a modern nighttime ritual where skincare science meets emotional renewal restoring skin, confidence, and resilience while the world sleeps.
We created an emotionally driven campaign created to grow Estée Lauder’s Advanced Night Repair franchise, reinforcing the brand’s authority as the nighttime skincare expert. Blending skincare science with modern storytelling, the work brings to life the restorative power of a nightly reset, where confidence is fueled by ANR’s ability to help skin repair, reset, and thrive under the intensity of modern life.
Created in collaboration with the wider creative team at Spring Studios in partnership with the Estée Lauder global brand team, we shot the campaign in New York City and I delivered end to end, from concept development through shoot planning, on-set direction, and post-production management.