Always Burberry. An always-on Burberry beauty universe where refined storytelling and continual renewal transform browsing into lasting brand engagement.
We created an evergreen suite of brand assets specifically for the Chinese marketplace.
The work focused on crafting visually distinctive, frequently refreshed PDP, elevated the luxury experience, and supported conversion, balancing brand storytelling with commercial performance across a fast-moving ecom environment.
Created in collaboration with the wider Burberry Beauty Creative and agency partner teams, shot in London UK from end to end.