Lip Spa, a luxurious day spa for your lips.
For Estée Lauder’s award-winning Lip Spa campaign, I led the end-to-end creation of a bold, skincare-led launch that reimagined lip care as a refined beauty ritual. The campaign positioned the range as a health regime for lips, brought to life through multiple Karlie Kloss personas indulging in bespoke spa treatments, elevating lip care to the same level of importance as face and body skincare. The campaign was a worldwide success with pop-up Lip Spas around the world for consumers to visit in person as a fun pop-up for the campaign
’Lip Spa’ campaign won the World Luxury Award Gold
in ‘Parfum & Cosmetics’.
Created in collaboration with the wider creative team at Spring Studios in partnership with the Estée Lauder global brand team, the campaign was shot in New York City and delivered end to end, from concept development through shoot planning, on-set direction, and post-production management.