Wear Confidence is a bold, empowering creative platform for Estée Lauder Double Wear Foundation, reframing coverage as both an emotional and visual expression of confidence. The campaign invites everyone to wear their power, their energy, and their perfect shade, celebrating self-expression, strength, and the assurance that comes from flawless, long-lasting wear.
For Estée Lauder Double Wear, we developed a bold, empowering global platform that reframed foundation as an expression of confidence through coverage and shade precision. Wear Confidence positioned Double Wear as more than makeup—celebrating self-expression, strength, and the power of flawless, long-lasting wear across every shade.
Created in collaboration with the wider creative team at Spring Studios in partnership with the Estée Lauder global brand team, we shot the campaign in New York City and I delivered end to end, from concept development through shoot planning, on-set direction, and post-production management.