Living Pure, Estée Lauder Nutritious. Pure performance, pure life, pure potency, radiance born from balance, intention, and harmony.
Living Pure, a holistic creative platform developed for the relaunch of Estée Lauder’s Nutritious Pomegranate range, spanning two key launches: the hero lotion campaign and the on-the-go compact.
Rooted in the belief that true radiance comes from living in harmony with yourself, your skin, and the world around you, the campaign reframed skincare as part of a conscious, nourishing lifestyle, we helped bring this philosophy to life through a fresh, radiant visual language for Nutritious.
Created in collaboration with the ECD and wider creative team at Spring Studios, the campaign was delivered end to end, from concept and campaign ideation through visual world building, shoot planning and post-production.