Nature Optimised - where botanical precision meets high-performance skincare, elevating nature through science.
For the relaunch of Unilever’s ApotheCare Essentials, we created a suite of compelling assets designed to elevate the brand from mass to mass-tige. Nature Optimised brought the brand’s plant-based skincare philosophy to life through a refined, science-led aesthetic, balancing natural ingredients with clinical credibility.
Created with the wider creative team at Spring Studios and shot in Düsseldorf, Germany, the campaign was delivered end to end, from visual world building and shoot planning through on-set direction and post-production management.