Burberry Beauty Eye Quad. A visual narrative of longwear, care and protection, rooted in heritage, refined for now.
For the Burberry Eye Quad launch, I led the end-to-end creation of a global suite of assets that drove a complete sell-out of all palettes on Burberry.com.
The work translated Burberry Beauty’s design codes and eye expertise into a refined, stone-toned beauty story inspired by the iconic trench and the enduring materiality of London’s streets, subtly echoing the palette’s natural ingredients. Rooted in heritage yet sharpened for the present, the visual narrative emphasised long-wear, care, and protection.
Created in collaboration with the wider Burberry Beauty team and Coty Prestige, and shot in London, the campaigns were delivered end to end, from concept and shoot planning through on-set direction and post-production management.